Owner of De kleine strateeg

I coach founders and their management teams to get aligned on strategy and move in the same direction. We build your business plan together — you and your team do the work, I bring the structure and the templates. I co-founded a satellite company, so complex technical challenges are my comfort zone.

McKinsey strategy frameworks · Scaling Up method · Lean Startup methodology · 20+ ScaleUps coached · Millions in funding raised

Coach at ScaleUp Company

Freelance ScaleUp Coach since 2019. Coached many entrepreneurs and their management teams with the Scaling Up methodology: Strategy, Execution, People and Cash. Developed the Cash related courses and some of the Strategy materials for ScaleUp Company.

Strategy consultant

Advised top management of clients like ASML and ABN AMRO at McKinsey & Company.

I still take on the occasional strategy engagement as an independent consultant.

Co-founder of space company

Founded and grew an international satellite company to 100+ people. Set up the CubeSat launch service and led R&D projects. Secured multiple rounds of bank financing as CFO while growing 60% year on year. Still involved as active shareholder.

Founded Beterschappen

A non-profit helping kidney patients take control of their health through nutrition and lifestyle. Lectures, group programmes and 1-on-1 coaching delivered by our network of specialist dietitians and lifestyle coaches.

Director Benelux at Comatch

Comatch (now Malt) — a Berlin-based consulting marketplace founded by ex-McKinsey colleagues, then one of Europe’s fastest-growing scale-ups. I built the sales team and won consulting projects with private equity firms and large corporates.

I like to help startup founders

I am a mentor at NLGroeit and Rockstart, served as entrepreneur in residence at HightechXL and taught business plan writing at Wageningen incubator Startlife.

Space Systems Engineer

As an Aerospace Engineering student I helped build TU Delft’s first satellite, actually the fourth ever satellite of the Netherlands.