12 October 2026 · also on LinkedIn

Vibecoding business owner? My little 'club' of 4 vibecoding entrepreneurs is looking for 1 or 2 more pioneers who enjoy learning from each other

More and more business owners and CEOs are vibecoding in their companies. After first testing it thoroughly on personal hobby projects, like a typing course their sons are actually motivated to do, because they now compete with their brothers. They are convinced this matters for their business.

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You can be cynical about it. Isn’t it mostly about the promise that well-behaved agents will take over the work of difficult employees? With mediocre results? Does all that cheap software and content create real value? Or is it just the next round of automation that makes inefficient processes slightly less inefficient?

I don’t think so. We are the pioneers. For business it is an absolute necessity. Change starts at the top, and if your company doesn’t make this transition quickly, a competitor will.

My first experiments have already succeeded improbably well. 20% of my experiments, that is, but that’s how experiments go. One example: my foundation Beterschap door Leefstijl is really running again. With agents instead of interns. With 1% of the old time investment I now achieve 50% of my original goals.

At my clients I see business owners pulling themselves out of their company’s IT swamp by their own hair, so to speak. Whether they make window frames, organize events or deliver ERP systems to the food industry. They build planning tools that improve their core process and finally unlock the data they have been entering into their administration for years.

As an MT coach I also see decision-making improve at my clients, because management teams now more often meet on the basis of proposals written in advance (with AI). To be fair, sometimes they also fall into the AI trap of e-mailing each other loads of AI slop. I coach them on that, and this year I am using AI fully in the strategy and annual plans we are making for 2027.

Are you a vibecoding entrepreneur too? Then your first results probably tell you the same. And you would like to add a few real successes.

For half a year now I have been meeting regularly with a small group of entrepreneurs pioneering with AI. We share our experiments. No slides. Experiences. Demos. ‘Dumb’ questions. Tips. Low-key. Once a month. With a few alcohol-free beers at the end of the afternoon at my office in Maarssen. We are 4 now and want to grow to a maximum of 6 entrepreneurs.

Interested? Send me a message or reply in the comments.

Or would you like a 1-on-1 introduction? Sparring about strategy? Business plans? How to bring your team along? That is what I do as www.dekleinestrateeg.nl.

Owner of De kleine strateeg

I coach founders and their management teams to get aligned on strategy and move in the same direction. We build your business plan together. You and your team do the work, I bring the structure and the templates. I co-founded a satellite company, so complex technical challenges are my comfort zone.

McKinsey strategy frameworks · Scaling Up method · Lean Startup methodology · 50+ ScaleUps coached · Millions in funding raised

Coach at ScaleUp Company

Freelance ScaleUp Coach since 2019. I have coached many entrepreneurs and their management teams with the Scaling Up methodology: Strategy, Execution, People and Cash. I developed the Cash workshops and some of the Strategy materials for ScaleUp Company.

Strategy consultant

At McKinsey & Company I advised top management of clients like ASML and ABN AMRO.

I still take on the occasional strategy engagement as an independent consultant.

Co-founder of space company

I co-founded an international satellite company. I set up the CubeSat launch service, led R&D projects and sold satellite components and launches internationally. I also served as CFO. Still involved as active shareholder. Today ISISPACE has 150+ people.

Founded Beterschappen

A non-profit for kidney patients who want to do more than just take pills. We help you improve your own health through nutrition and lifestyle. Programmes co-developed with patients, the Dutch Kidney Patients Association, LUMC, UMCG and Wageningen University. Delivered by a network of specialist dietitians and lifestyle coaches.

Director Benelux at Comatch

Comatch (now Malt) — a Berlin-based consulting marketplace founded by ex-McKinsey colleagues, then one of Europe’s fastest-growing scale-ups. I built the sales team and won consulting projects with private equity firms and large corporates.

I like to help startup founders

I am a mentor at NLGroeit and Rockstart, served as entrepreneur in residence at HightechXL and taught business plan writing at Wageningen incubator Startlife.

Space Systems Engineer

As an Aerospace Engineering student I helped build TU Delft’s first satellite, actually the fourth ever satellite of the Netherlands.